Chanel Première S - Gold plated & leather

Sporty and iconic

Description

The Chanel Première is a real jewel on the wrist, especially in this gold-plated version. The best-known version would surely be this model on a mesh and leather bracelet, designated as the “Iconic Chain” by Chanel. A play of lines and curves between the case and the bracelet whose rounded links, mixed with the leather strap, break with the frank features of the watch. The gold-plated case and mesh give the model a fairly elegant and dressy look, even if the leather breaks the codes with its rock side.

The faceted case recalls the cabochon of the iconic N°5 fragrance bottle or the outline of Place Vendôme. The braid of links and leather evokes the House's emblematic Timeless bag. A watch which brings together in itself all the identity and different worlds of Chanel. Become Coco!

How to wear it?

This Chanel Première, with its design which takes up that of Place Vendôme in Paris, perfectly embodies Parisian style: elegance and a touch of madness. The gold plating makes it a watch as much for the office as for evenings, as well with jeans and a t-shirt as a “little black dress” à la Gabrielle Chanel. A watch that blends easily into any environment. The style of the Première on a mesh and leather strap will accompany you anywhere!

Why did Françoise choose it?

This precious, slightly sporty side seduced Françoise. After models in white gold and platinum with leather straps, this yellow gold plated and leather version brought something different, more elegant and precious compared to the steel version, while remaining very close to Chanel codes. An accessible watch that will not go unnoticed on the wrist.

History

This watch was imagined by Jacques Helleu and launched in 1987. Taking up the visual codes introduced by Gabrielle Chanel, the Chanel Première has an innovative design inspired by the lines of the N°5 perfume and the outline of Place Vendome. Through its lines and the facets of its sapphire crystal, the Première breaks with the codes of traditional watchmaking. It was such a success that Chanel dedicated its own boutique for it on rue Montaigne in Paris. Only available in three references when it was launched, the model would be the first watch imagined exclusively for women by Chanel.